The Reputation Economy

The Reputation Economy➾ [Download] ➾ The Reputation Economy By Michael Fertik ➳ – In a world where technology allows companies to gather aggregate and analyze data about us that includes our buying habits our financial behavior our professional and personal networks and even our ph In a world where technology allows companies to gather aggregate and analyze data about us that includes our buying habits our financial behavior our professional and personal networks and even our physical whereabouts our digital reputations The Reputation MOBI :¼ are becoming our most valuable currency Whether you like it or not everywhere you go other people will be able to instantly access information about your reputation with or without your knowledge or consentin The Reputation Economy michael fertik reveals the secrets used to optimize the digital reputations and improve the lives of millions of users of reputationcom Discover which keywords to include in your cv performance review and linkedin profile to ensure you come up at the top of recruiters and potential employer's search results how to curate your on and offline activity in way that will reduce the risk profile and therefore your premiums calculated by insurers how to lure venture capital for your business idea or startup court low interest rates from investors and garner the attention of tech giants like google and microsoft how to hide the negative information or information that doesn't match how you want to be perceived that's out in the ether There's nothing you can do to erase that digital footprint but there are tricks you can use to keep it from being discovered It will also show how you can use all this technology evaluate other's reputations so you always know who you're dealing with whether it's a potential employee investor or romantic partner in short The Reputation Economy will show you how to become 'reputation rich' in a world where your digital reputation is as valuable as the cash in your wallet. Another read for workWikipedia calls Fertik a privacy advocate which I suppose confirms how bad Wikipedia can be or how good Fertik is at managing his own reputation If this book is anything to go by Fertik is as much a privacy advocate as a campus security chief telling girls not to drink and not to wear short skirt is a feminist or anti rape advocate And if that campus chief charged girls thousands of dollars to lecture them on their behavior dress them in grey modest clothes that cover everything and take all their fun and freedom of personal expression awayNow I'm pretty deliberately doing what the book tells me not to do here Yes I am putting negative content online Gleefully Purposefully Hear me roarThe Reputation Economy is an incredibly biased dude who founded a business on reputation management scaresbores people into believing they need reputation management guide to self censorship fear and submission to authority and circumstance It's the least aspirational non fiction book I think I've ever read It's also incredibly contradictory from “If you chose to respond directly to negative newsrumorscomments set the record straight as widely as you can without drawing undue attention to the original allegation haha okay to suggesting one should never post anything that could be inflammatory one day in the future but have an online persona that is at the same time really authentic and uniue um okay thenWhat I got from it was in a world analysed by robots pretend to be a robot or better yet get as close to actually being one unless retroactively your crazy idea of potentially destroying your reputation by starting a youtube channel actually makes you a star then you're golden But as I am still rebelling against the idea that I should wear make up and high heels to work every day I'm not going to create a virtual Barbie doll version of myself to fool possible future employersgovernmentshealth insurers into believing I'm something I'm not That feels like the antithesis of what the internet should be I'd rather our smartest people FIGHT the robots and be actual privacy advocates ; The other day a couple of my friends who are currently unemployed but experienced software engineers in the Silicon Valley lamented to me about not being able to land a senior position in any company now They were told that their 'branding' is unimpressive and so it is not good for the company to hire them in senior roles On my travels in Europe often the managers of hotels where I stay ask me to post a review of their hotels on Tripadvisor because I am a satisfied customer They say that reviews are posted mostly by dissatisfied customers resulting in low ratings for their hotels and that they would like me to help them balance it One can feel the pressure of what the authors of this book call 'the Reputation Economy' acting on individuals and businesses alike nowadays The advent of social media over the past ten years has put pressure on all of us to become 'phonies' to some extent by trying to 'manage' our image like the politicians or film stars or media personalities It is a sad state of affairs for humanity if all of us have to behave as if we are on a 247 reality show on the internet But authors Michael Fertik David Thompson make a convincing case that this is what the future looks like and we better get busy on managing it whether we like it or notThe book presents an image of the new world in the likeness of a closed village community In small communities removed from the larger world you are constantly under pressure to conform and abide by the rules irrespective of whether you agree with them or not Similarly today and in future in the world of Big Data and Big Analysis your online image and reputation are important assets to be created nurtured and constantly updated and maintained This may become important than concrete assets like money and other things So we must pay attention to what we do with our phones laptops tablets and other net connected devices at home and work so that they present a consistent positive image We need to act as though we are being watched all the time The authors say that in obtaining loans renting an apartment finding a job finding a date or life partner and in many other activities of importance in our lives it would be the online reputation that would be the tipping point between success and failure In short in a DAMM world Decisions Almost Made by Machines racking up as many credentials as possible that can be digitized uantified and measured will be crucial to launching a successful carrier in any fieldIn spite of all the enthusiastic arguments of the authors I am not convinced that we are that close to such an Orwellian world Silicon Valley is over the top about Big Data and its possibilities But a lot of social media data is unreliable irrelevant and biased In dating sites or job sites people describe their own personalities capabilities goals likes and dislikes We all know how objective we are about ourselves but when a computer uses it to generate a composite picture of a person it runs the risk of 'garbage in garbage out' There is also a lot of misinformation on the net on people and brands by their detractors The book itself uotes a major effort by Greenpeace in successfully maligning Shell Oil through disinformation Even though Shell managed to clear its name the information simply stays on the internet and a search still shows up all the disinformation So such an excessive worship of Big Data is also harmful It is what is termed 'Big Data Hubris' or 'Automated Arrogance' in the mediaAnother thing about Big Data is that mostly its successes are only touted loudly but not the failures Let us look at a couple of dampeners The NSA is an example of this excess in collecting data about everyone in the world from all the devices mentioned above According to a Senate committee report NSA could not point to a single instance of preventing a terror act based on the data collected by the pervasive snooping of US citizens This is because AI has not advanced enough to process all this data automatically to provide real value and it is simply impossible to manually look through it either So they are back to looking for some human lead to narrow down the search In the same way Silicon Valley was overjoyed when Google search results were put through Big Data Analysis to announce flu trends earlier than the Center for Disease Control did a few years ago This was widely published but what was not widely known was that a couple of years later the same approach failed Big Data Analysis overestimated the prevalence of flu in the US by than 50% and over predicted its prevalence in 100 out of 108 weeks The obvious conclusion would be that big data in order to be really an useful tool must be processed alongside other forms of conventional data analysis Only by combining them together we get a true picture of the world as it really is I feel that after all the initial euphoria dies down the tech industry will gradually come to treating the 'online reputation' with a pinch of salt and take it as just another input in making their decisions rather than leave everything to computer algorithms As things stand today if we leave everything to automated algorithms we are likely to miss out on the Outliers which are the ones that often make the crucial difference Perhaps AI would advance far in future that we could depend totally on algorithms to run our lives But it doesn't look to be round the cornerThe book is a good read to appraise oneself of where we are today even though it is somewhat celebratory in tone about Big Data and Analysis For the average non techie it is even scary to see this future and it may simply turn them all off completely from posting another message on Facebook or Twitter Hiding from the ever watching Internet and other proprietary databases is not always a practical option in today’s ever connected world More and of what we do is stored processed and made available to othersIt can be a lot problematic than a late night drunken Tweet or comment on Facebook about how much you hate your boss Your reputation can be considered by people who don’t know you but they want to know about you possibly to lend you money rent you an apartment give you a job and much Your reputation may be analysed and a decision taken by computer – no human involvement will be necessaryA possibly scary situation with not so much oversight yet it is “early days” for these integrated decision making processes You might be able to polish some areas of your online presence with a bit of thought although it might not be entirely possible to fool the machine in the long term In the short term the authors note you might be able to hide any “bad” information by overloading the search engines with “good” information You might be able to stuff any job applications with the keywords and phrases the computer is looking for to get you past the filter without directly lying Maybe even the odd perk or upgrade along the way too Yet computer systems can only get sophisticated demanding and possibly less forgiving Maybe it is too late to totally clean up your online presence and it is not in the interest of all service providers to make securing your online profile easy thanks to their ever changing “privacy” settings After all they want to data mine you to death and sell your personal information as much as possibleThe authors have done a great job in creating a thought provoking challenging book that whilst hard going at times is worth the effort Should you be desirous of further reading there is also an extensive series of notes and bibliographic references at the end It is hoped that the book has a detailed index for deep diving although it was not present in this pre release review copy The reader is treated to a great mix of history current events and future forecasts in a free flowing interesting accessible narrative A little better internal signposting a few tables and illustrations might have broken up the stream of text but these are minor issues The content is good and after all “content is king”You shouldn’t have a nightmare by reading this book but you should be sitting there with “uestion mark bubbles” floating over your head and an action plan being formulated for the future if you have read this carefully It might be one of your better investments for the longer term The Reputation Economy How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset written by Michael Fertik David C Thompson and published by Crown PublishingCrown Business ISBN 9780385347594 256 pages YYYYY This book is too paranoid and futuristic for me Fertik does have Harvard and Stanford credibility going for him but his website does not seem all that reputable to me I mean look at it that seem 21st century to you? It seems 1990 ish to meI had to check to make sure the KGB or the FSB as the force gripping Russia is to be called now was not involved which I did since through paranoia is how those groups operate No the Russian police spies aren't associated as far as I can tell I think our reputations are best protected by not doing anything disreputable or creating anything sub parAnyway the subjective opinions of the idiots around us are usually pretty easy to brush off so reputation supervision is not reuiredThis book sounded interesting but I dismiss its claims as invalidI hope this review doesn't sound too snobby I know after all that sometimes shit happens so reputation marring is not uncommon However um we do as best we canMaybe you might like this book since it's short and not hard to understand My closing sentiment regarding it is similar to the chant Sticks and stones may break my bonesbut names will never hurt me Essential read about how we all need to manage our digital reputations Fertile is an award winning CEO of Reputationcom As it is businesses and sellers already rise or sink going by user’s reviews Uber Airbnb Tripadvisor and ebay More and however even buyers are ranked Uber Airbnb and ebay This provides information to sellers to see whether they want to provide service to buyers The author posits that in the future even individuals will be scored much like China’s reputation score Big data will allow corporations and people to check on individuals with access to the social media networks credit score newspaper appearances amongst others So people with high scores will be treated like VIPs and get headhunted with heavy signing bonuses; people with low scores will be denied services or employment What to do then?1 Think carefully before posting something on social network or any websites Remember that the comments are there for the world to see and will be there forever Thoughtful analyses are good; drunk photos are bad Good grammar is important 2 Be engaged Even if we opt out of social media our friends will still post pictures of us Powerful AI can eventually identify us Own the conversation by being proactive Swamp the biased bad stuff with good stuff Build a reputation by becoming an expert in something Will the internet change our world into an Orwellian state? I agree with the author that some aspects of it are already happening The good news is this builds trust and enables people to do business with each other even if they don’t know each other When I read self improvement professional books such as this one I always try to identify the marginal gain the book can provide Impact of the ideahow much time to read Fortunately the book only took a few hours to read but unfortunately I cannot imagine this book is of much value to anyone who has grown up in the digital age Its pretty obvious for me and most people my age late twenties early thirties how to capitalize on the tools social media provides us to separate us from the rest But we know that That's why we are on social media We are there because we think we are uniue we are the best we are worth following If you feel you do not understand the power of twitter reviews commenting on companies LinkedIn posts providing your own content upload a video here or there to youtube then go ahead and read As for the rest of us kids keep doing what you are doing We'll all be fineMinus 1 star for the fear mongering rhetoric HR firms don't have PRISM at their disposal they have an algorithm to sift through trash applications and human judgment The founder and CEO of Reputationcom co authors and shares about how the reputation economy can impact everything from your financial scores relationships career potential and There are interesting insights into how things will be given credit and understanding about the platforms have developed to craft who we are digitally even if we aren't on certain platforms Our social networks develop shadow profiles and those associated with our online connections could have the potential to impact trustworthiness wealth or even advancement in a professional field As this was written published in 2015 probably written in 2014 I would be interested in seeing an updated version of what these authors thing about reputation power disruption accuracy and impact for our digital imprints Everything we do produce and consume is tracked captured stored and analyzed Shoshana Zuboff describes this process through a distopian lens in The Age of Surveillance Capitalism If the glass is half empty for Zuboff it is overflowing for Fertik Rather than an cause of privacy concerns Fertik presents the surveillance economy as a land of opportunity The book is both a tour of the current social media landscape and a primer on personal brand management It is useful as a guide to familiarize the reader with how personal information is captured and used especially in regards to how it can impact ones professional life The tips and tactics offered are a bit simplistic and in some cases obvious It could serve as a decent airplane read but lacks the depth and substance necessary to be truly valuable as a career tool Very informational made me worry about how my freuent online postings may affect my reputation in the future

The Reputation Economy PDF ☆ The Reputation  MOBI
  • Paperback
  • 256 pages
  • The Reputation Economy
  • Michael Fertik
  • English
  • 07 August 2016
  • 9780349406855