Customer Analytics for Dummies

Customer Analytics for Dummies[Reading] ➲ Customer Analytics for Dummies ➺ Jeff Sauro – Oaklandjobs.co.uk The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels including initial brand awareness and loyalty is crucial to the success The easy way to grasp customer analytics Ensuring your customers are having positive Customer Analytics PDF/EPUB or experiences with your company at all levels including initial brand awareness and loyalty is crucial to the success of your business Customer Analytics for Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisionsCustomer Analytics for Dummies gets you up to speed on what you should be testing You'll also find current information on how to leverage AB testing social media's role in the post purchasing analytics usability metrics prediction and statistics and much to effectively manage the customer experience Written by a highly visible expert in the area of customer analytics this guide will have you up and running on putting customer analytics into practice at your own business in no time Shows you what to measure how to measure and ways to interpret the data Provides real world customer analytics examples from companies such as Wikipedia PayPal and Walmart Explains how to use customer analytics to make smarter business decisions that generate loyal customers Offers easy to digest information on understanding each stage of the customer journeyWhether you're part of a Customer Engagement team or a product marketing or design professional looking to get a leg up Customer Analytics for Dummies has you covered. Great overview of user experience and six sigma methods for using analytics throughout the customer engagement cycle Specific case studies used at clients as well as generic examples to illustrate how to do various analyses made it easy to understand Even though I personally had background in this field it was a nicely organized synopsis with lots of resources and techniues in every section The predictive analytics section of the appendix was very informative I have been wanting to understand something about analytics for years I got tired of being told to just play with the numbers Now I understand the concepts behind why someone would want to collect data and what to do with the data when you collect it Thank you Jeff Sauro meh Every Chapter makes us to ruminate the relationship between potential customer and productservice offered Basic things like influences and driven forces behind the rationale of targeting customers are well defined in a lay man terms Easy going book opting to understand basics of market and consumer

Customer Analytics for Dummies MOBI » Customer
  • Paperback
  • 336 pages
  • Customer Analytics for Dummies
  • Jeff Sauro
  • 06 June 2015
  • 9781118937594